Unstructured data is just everywhere. Geo-location data, emails, pictures, videos, audio files, and all type of documents and data points are becoming huge data volumes for each individual. Now you have the opportunity to tap into this gigantic amount of data to get some very valuable insights about your prospects and customers. Big Data is an art and a science allowing you to connect the dots between these large datasets and extract some valuable information allowing you to create new and highly targeted marketing campaigns.
The level of performance that multichannel campaigns must attain to engage customers continues to rise. Budgets for digital marketing are growing about twice as fast as the overall marketing budget and now represent about a quarter of total marketing spending at a growth rate of 24%. Digital marketing has sparked this growth because it enables new techniques that can grow revenue faster — for example, inbound marketing, real-time marketing and data-driven marketing. In addition, new technologies, such as social and mobile, open not just new channels, but also new ways of engaging customers. Thus, marketers have to coordinate more channels and more kinds of campaigns.
What you can’t measure, you can’t improve. In a world of increasingly online consumers, Internet marketing is aided by the collection, measurement, and analysis of relevant information with the Best Marketing Automation Tools so that marketers and executives can make targeted marketing plans. This process of utilizing statistical data to strategically optimize a business site is called web analytics. You can learn a lot about your customer’s behaviour online with web analytics. However, if you look really close you will realize that today’s web analytics tools face two challenges: a lack of context and sometimes suboptimal data quality.
DRONE TECHNOLOGY & PRESERVATION
Drone systems are high technology products designed for low-altitude acquisition and production of 3-dimensional spatial and metric information. They are used for territory high-precision cartographic surveys. Applications for exploration, conservation and archaeology are also being experimented and are clearly efficient. UAV’s can capture high-resolution photographs and videos along with geo-spatial data.